Skip to content

About Taekyung Nongsan

  • Profile
  • Greeting
  • Company History
  • About the CI
  • Vision
  • Manufacturing Plants
  • Technology Information
    1. About the R&D Center
    2. R&D Field
    3. About Each Area
    4. Patent and Certification
  • Affiliates
HOME > About Taekyung Nongsan > About the CI

About the CI

It is CI of Taekyung Nongsan providing flavor and health.


Taekyung Nongsan symbol

The symbolic mark of Nongshim is called“Nongshim Seed”.
Seed is an essence of life in which buds and fruits will come into being.

logo type

Taekyung Nongsan korea, china, english logo(big and small)

Semantic Implications
ongshim Seed incorporates the essential philosophy of ongshim that has engaged, mainly, in producing agricultural processing products; it symbolizes our commitments and devotion to rowing even a single seed with love and care so that it may bear fruits.
Chromatic Implication
A primary red color symbolic of benefits from a rich and bright nature is our business color. It’s an expression of our efforts to produce products in which human sincere devotions can be felt. A secondary orange color symbolic of a warm earth implies its infinite capacity and magnanimity.
Morphological Implications
Two ellipses inside and outside the mark symbolize agility and flexibility with which the company respond to a change; the former one incorporates growth and development, and the latter the enrichment and stability of Mother Nature. The harmonious integration of the two implies unity and intimacy between the company and its employees & customers, and further, gratitude and honesty. The shape of the mark in which inside energy appears to be distinctly expressed outside represents our future-oriented vision to become the world’s best.
Criteria for Symbol Size
he conjugate diameter of the outside ellipse shall be at least 4mm (11 pixels) for the purpose of visibility. If the corporate mark is used without its brand signature, a space corresponding to 1/4 of the conjugate diameter shall be secured.